QIULIHUA/0365036
Typography/Bachelor of Design (Honours)in Creative Media
Task 3: Type Design and Communication
LIST
LECTURE
INSTRUCTIONS
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Task3
1. Sketches
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| Fig 1.0 Type Design Sketch |
2. Digitalization
Mr Max chose my #2 typeface design and then I started my digitised.
Mr Max chose my #2 typeface design and then I started my digitised.
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| Fig 1.1Type Design Digitalization |
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| Fig 1.2 Deconstruction of lowercase m |
4.Creating guidelines
I first created the guidelines based on a 500 pt x 500 pt box to determine
the x-height of Univers LT Std Roman.
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Fig 1.3 create 500pt ×500pt |
I finished digitisation.(o ; l ; d ; e ; s ; n ; c ; h ; t ; i ; g ; # ; , ; .
; ; !)
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| Fig 1.4(o ; l ; d ; e ; s ; n ; c ; h ; t ; i ; g ; # ; , ; . ; ; !) |
I then asked Mr max for feedback and he told me to check each letter and
adjust all their thicknesses, they should all be the same. And tell me that
the "i" typeface I'm designing doesn't need a tail.Therefore, I'm revising my
digitisation again.
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| Fig 1.5 |
Then I used baseline, caps height descender to align.
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| Fig 1.6 used baseline, caps height descender to align |
Measured values (from baseline)
Riser/lid height: 721 pt
X Height:500 pt
Baseline: 0 pt
Descender: -175 pt
5.Enter the FONTS LAB:
Downloaded Fontlab 7 and transferred my font design in ai to this software
6. Poster Design
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| Fig1.7final result |
We have to create posters with fonts of our own design!
creating BW A4 poster; ensure sentence/phrase/words are the same font size;
ensure the byline <yourfont's_name><by_your_name>,<2023.> is
Univers LT Std. at 8pts. (See sample).
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| Fig 1.8 Final poster |
Fig 1.9 Final poster PDF
7.Final Font Design
Links to downloadable fonts：
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| Fig2.0 Final font in ai（JPEG） |
Fig 1.8 Final font (PDF)
8. Font Tester
Try typing the characters: c o n d h l i g e s t , .!! #
FEEDBACK
Week 9
General feedback: this week we have learnt more about typography and have
started sketching fonts based on Mr Max's demonstration.
Specific feedback: the second sketch is neatly formatted for digitisation.
Week 10
General feedback: We learned how to generate fonts in Adobe Illustrator and
used the Graphics Builder tool to begin digitising our sketches.
Week 11
General feedback: we learnt how to import fonts designed in ai into the new
software Fontlab7.
Specific feedback: make the vertical lines of the ‘#! ’to be the same
thickness as the vertical lines
WEEK 12：
General feedback: adjusting the side bearings according to the table provided .
Specific feedback: Mr MAX asked me to change the thickness of the "#" to the same. No problem with the side bearings.
Week 13
Specific feedback: task 3 is completed
General feedback: Completion of e-portfolio update
REFLECTION
Experience:
The first attempt at designing a personal typeface was challenging.
Throughout the project, I neglected to make each font the same thickness,
which resulted in an inconsistent font. By repeatedly adjusting the grid and
modifying the fonts, I learnt to value the consistency of the size, width
and height of each letter, which was a lengthy process, but it gave me a
deeper understanding of the artistic and technical skills required to
produce each typeface.
Observations：
While completing this task, I observed that different designs of fonts have
different unique designs. I also tried fontlab, a new software, which was a
bit challenging but in the end I learnt a lot of useful knowledge.
Findings：
Although the process was a bit difficult, I enjoyed the task because it
taught me more about fonts and typography.
FURTHER READING
Reading this book, I learnt that the history of type has been through many
exciting times.
For example, the invention of movable type revolutionised our world,
spreading and sharing knowledge, increasing literacy rates around the world,
and allowing civilisations to progress and prosper.
The spread and sharing of knowledge increased the world's literacy rate and
allowed civilisations to advance and prosper. Today, we are in the midst of
an unprecedented boom and productivity. Technological developments,
primarily the spread of computers, advanced software and Internet
connectivity.
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| Fig 1.9 typography referenced |
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