QIULIHUA/0365036
Advanced Typography/Bachelor of Design (Honours)in Creative Media
Task 1: Exercises 1 & 2
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Lecture
AdTypo_1_Typographic Systems
All design is based on a structural system. There are eight major variations with an infinite number of permutations:
- Axial
- Radial
- Dilatational
- Random
- Grid
- Modular
- Transitional
- Bilateral
Typographic organisation is complex because elements are dependent on communication to function. Hierarchy, reading order, readability and contrast are additional criteria. Typographic systems are similar to what architects call shape grammars. They are similar but not identical. The system has a unique set of rules that provide a sense of purpose that focuses and guides decision making. It provides a solid framework for learners.
- Axial system: All elements are organized to the left or right of a single axis.
- Radial system:All elements are extended from a point of focus.
FIG 1.1 Radial system (source: type 365) |
- Dilatational system:All elements expand from a central point in a circular fashion.
FIG 1.2 Dilatational system (source: type 365) |
- Random system: elements appear to have no specific pattern or relationship.
FIG 1.3Random system |
- Grid system: A system of vertical and horizontal divisions.
FIG 1.4 Grid system |
- Transition system: An informal system of layered banding. The differences of the size and the width is also important to create hierarchy.
FIG 1.5 Transition system |
- Modular system:A series of non- objective elements that are constructed in as a standardized units.
FIG 1.6 Modular system |
- Bilateral system: All text is arranged symmetrically on a single axis.
FIG 1.7 Bilateral system |
INSTRUCTIONS
Task 1:exercise
Exercise 1 — Typographic System
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