Intercultural Design/ Proposal, Data Collection & Final Project

on

5/02/2024 —29/02/2024 (Week 01 —  Week 07)


QIULIHUA/0365036


GCD 61304/ Intercultural Design/ Bachelor of Design (Hons) in Creative Media / Taylor's University

Proposal, Data Collection & Final Project 

LIST



INSTRUCTIONS


LECTURE 

Culture & Design
  • Introduction
Visuals are powerful persuasive medium toprovide most of our information about the world.
40% of people respond more to visuals than to text
90% of infomationtransmitted to the brain is visual 
visuals are processed 60,000xfasterin the brainthan text
  • understand visual
1.Everything that canbe seen
This defnition is wide, all-inclusiveincluding nature -BUT NATURE ISNOT CULTURE - unless there'smeaning and representationattached to it
2. Everything producedor created by humansthat can be seen
This proposes that the visual is everythingthat can be seen and which is produced orcreated by humans for the purpose ofvisual representations that has functions,content and communicative purpose.
Fig 1.0 Example 

  • Designers need to be aware of culturalnuances, symbolism, and context tocreate designs that are inclusive andresonate with diverse audiences
1. Design signifcance
You are able to identify the socialcultural& political sphere wherethe design elements reside.
By understanding the signifcanceof the graphics in its culturalstudies, philosophy, sociology andorigin history

2. Design system


Fig 1.1 Design system

  • Symbolism and Imagery 

Symbols and images may be understood differently by different cultures, and designers need to be mindful of cultural interpretations to avoid misunderstandings or offense.

  • Typography and Language

It is important to choose fonts and text styles that are culturally appropriate, and to consider language differences and accurate translations to better reach diverse audiences.

  • Color Considerations

Colors have different symbolic meanings in different cultures, and understanding these cultural associations can help make appropriate design choices.

PROJECT 1
PROJECT 1——Proposal
• 200-word write-up defining and interpreting the theme in
relation to the chosen cultural elements.
• Citation is necessary as evidence to the research.
• A minimum of 3 preliminary ideas in detailed sketches, each
with individual rationale.
• Visual references (visuals that inspire/influence those ideas).
• Reference list
• Picture credits

      Fig 1.2 Proposal [PDF]

Fig 1.3 Proposal presentation



PROJECT 2

PROJECT 02- Data Collection

Data collection methods:

  • Observational research - documenting details and features of everyday design.
  • Interviews with relevant stakeholders - guest speakers can be contacted for insights.
  • Online and field research - exploring cultural elements such as people, art, symbols, architecture, text, calligraphy, etc.

Task Requirements:

  • Protect and preserve collected materials in an appropriate manner.
  • Accompany with clear instructions that accurately convey important information about each piece of material.
  • Enhance the depth of research through real-world experiences.
  • Apply research skills to explore different cultures and document findings in an appropriate manner.


Fig 1.4 Data Collection[PDF]



FINAL PROJECT 

1. need to create a jitterbug page that serves as a cultural journal to record and share observations and experiences of everyday design.

2. after completing research, data collection, classroom study and proposal submission, creatively express insights through short videos to communicate selected cultural themes to a wider audience and promote understanding and appreciation of everyday design.



                                         Fig 1.5 Final proposal [PDF]



           
Fig 1.6 Final Proposal presentation

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