QIULIHUA/0365036
Advanced Typography/Mr. VINOD NAIR
Advanced Typography/Bachelor of Design (Honours)in Creative Media
Task 3 Type Exploration & Application
LIST
INSTRUCTIONSINSTRUCTIONS
EXERCISE
final Task 3 presentation (Google Slide / PP) explain your intention, show
examples, make an attempt (at designing the font for the idea). You should
explore at least 3 possible ideas in you presentation.
Proposal :
After getting the teacher's approval, I chose the second poster font to
carry out my task 3.
I first extracted the font shape and size of the logo in the poster and
modified it. Then I changed the font thickness to make them look simple and
advanced.
Sketch ：
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| Fig 1.0 Sketch |
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| Fig 1.1 Sketch |
We need to complete the digitization of the letter case and keep it in draft form. It includes uppercase and lowercase letters, numbers and punctuation.
Mr. Vinod suggested that I check the weight of each font to make sure they are
all the same thickness.
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| Fig 1.2 sketch |
And Mr. Vinod suggested that the thickness of punctuation marks should be the same as the thickness of font letters.
Final font design:
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| Fig1.3 Final font design |
Then I imported the fonts I designed into fontlabel and adjusted the
spacing of each font.
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| Fig 1.4 Font import fontlabel process |
FontLab screen grab：
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| Fig1.5 Kerning for uppercase |
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| Fig 1.6 Kerning for Lowercase letters |
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| Fig 1.7 Kerning for symbols |
Font Presentation：
Before I started designing, I chose a color palette on Color Hunt.
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| Fig1.8 Colour Palette |
I then used the colors from the palette to start designing the layout.
My typography came from the Titanic movie poster, so I used symbols
and exclamation points to create a tearful eye.
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Fig 1.9 Attempt #1 |
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| Fig 1.7 Attempt #2 |
so i choose the five Final layout
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| Fig 1.8 Final layout |
Finalized Font Presentation artworks:
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| Fig 1.9 Font Presentation 1 |
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| Fig 2.0 Font Presentation 2 |
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| Fig 2.1 Font Presentation 3 |
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| Fig 2.2 Font Presentation 4 |
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| Fig 2.3 Font Presentation 5 |
Font Application:
I used symbols and exclamation points to design the shape of eyes with
tears.As for the font application, my fonts are derived from movie posters,
so I want to try to use fonts for poster promotion. So I chose movie
posters, records, movies, etc.
- Record: I think every movie has its own theme song, so I chose the record
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| Fig2.4 Font Application 1 |
- Billboards: I think the movie posters can be better promoted and attract more audiences
-13.jpg)
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| Fig 2.5 Font Application 2 |
- Canvas bags: ideal for movie lovers
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| Fig 2.6 Font Application 3 |
Mugs: Collectibles for movie lovers。
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Fig 2.7 Font Application 4 |
- Stickers: it can better promote movies
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| Fig 2.8 Font Application 5 |
Finally, I changed the size of each Font Application to 1024×1024px.
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| Fig 2.9 Final Font Application |
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| Fig 3.0 Font Application 1 |
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| Fig 3.1 Font Application2 |
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| Fig 3.2 Font Application3 |
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| Fig 3.3 Font Application 4 |
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| Fig 3.4 Font Application 5 |
Task 3 Final Outcome
Fig 3.5 Finalized letterforms (PDF)
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| Fig 3.6 Font Presentation 1 |
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| Fig 3.7 Font Presentation 2 |
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| Fig 3.8 Font Presentation 3 |
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| Fig 3.9 Font Presentation 4 |
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| Fig 4.0 Font Application 1 |
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| Fig 4.1 Font Application2 |
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| Fig 4.2 Font Application3 |
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| Fig 4.3 Font Application 4 |
Fig 4.4 Final Outcome (PDF)
Font Tester:
FEEDBACK
Week 8
This week is an independent study week, no feedback
Week 9
General Feedback: This week Mr. Vinod checked the content of
our task 2 and gave suggestions on our task 3 proposal
Specific feedback: Mr. Vinod thought that the font of my first
proposal for task 3 was not clear, and suggested to choose another one
as a backup font
WEEK 10
General Feedback: Mr. Vinod suggested that I pay attention to
the weight of the font.
Specific Feedback: You can continue to complete the production
of lowercase letters, punctuation marks, and numbers
WEEK 11
General Feedback: Mr. Vinod suggested that I change the weight
of the symbol to the same as the font weight
Specific Feedback: Use fontlabe software to import fonts and
create fonts.
WEEK 12
This week is a public holiday, I continue to adjust the letter size
and spacing.
WEEK 13
General Feedback: This week I perfected my font
application and perfected the font test, and then prepared to submit
the task 3.
Specific Feedback: Mr. Vinod suggested that I put the
process of how to design fonts in the early stage into the blog
WEEK 14
This week is public holiday.
REFLECTIONS
Experience
I have a deeper understanding of font design capabilities. This
assignment allowed me to explore the different aspects of font
application and design process in depth, especially how to convey
information and emotions through different font styles and forms. In
the process, I learned to improve my creative thinking in font design
and how to maintain structured thinking in complex design tasks to
ensure the rationality and consistency of the final design.
Observation
In the process of exploring and applying fonts, I realized that fonts
are not just a tool for expressing words, they can convey emotions and
information, and even shape brand image. In this process, I found that
the readability and clarity of fonts play a vital role in design,
especially in smaller sizes or high-contrast applications. In
addition, using different fonts can create a stronger sense of
hierarchy and visual appeal in the design.
Findings
In the process of completing Task 3, I found that the application of
fonts not only depends on the aesthetics of the design, but also needs
to take into account the actual usage scenarios and functional
requirements. By exploring different types of fonts and their
application in actual projects, I realized that some seemingly simple
design decisions, such as font alignment, kerning, and size selection,
can have a huge impact on the final effect. In addition, especially in
brand design, I found that it is very important to maintain
consistency in the selection and application of fonts, because a
consistent font style can enhance the visual recognition of the brand.
FUTHER READING
American Type Foundry (ATF):
- The ATF was founded in 1892 as a group of 23 independent type foundries to stabilize the chaotic type industry because there were so many foundries competing against each other. The goal is to improve business profitability and provide greater consistency. The alliance was a commercial success and also produced a number of important type designs that significantly shaped American type design between 1900 and 1935.
Langston Monotype Machine Company:
- Founded in Washington, D.C., the company released its first typeface, Modern Condensed, in 1896. It played an important role in the evolution of typography technology and design.
- The Blower Linotype, designed by Ottmar Mergenthaler, was first installed at the New York Herald Tribune and revolutionized the printing industry.
- In 1898, H. Berthold AG released the Akzidenz Grotesk, the predecessor to Helvetica. It remained a versatile "work type" until the popularity of geometric sans-serif designs in the late 1930s. Later, Max Miedinger revived the font in 1957.
Influential designers:
- Eric Gill (1882-1940) was an English sculptor, artist and typeface designer, known for major works such as Gill Sans, Joanna, Perpetua and Pilgrim. Gill was a radical figure known for his political beliefs and personal life. His collaboration with Stanley Morison resulted in his first typeface designs. Morison credits Gill's background in stone carving as an advantage in creating effective serifs. Gill's Gill Sans was designed as an alternative to the geometric sans serif fonts popular in Europe at the time, and became the most popular sans serif font in the UK.
Significant advances in type design occurred during this period, with large commercial enterprises and influential designers contributing to the development of modern type design.
Stanley Morison (1889-1967)
- Although not a type designer, calligrapher or lettering artist, Morison is one of the most influential figures in the history of modern British typography. As a typesetting consultant for Monotype Corporation, he released many classic typefaces, such as Rockwell, Gill Sans, Perpetua, Times New Roman, etc. He also supported and revived several typefaces, such as Bembo, Baskerville, etc. Morison was also a supporter, mentor and friend of Beatrice Warde, helping her become a typographic historian and advocate of the art of printing.
Victor Hammer (1882-1967)
- Australian-born Hammer was an outstanding type designer, engraver and printer, most famous for his design American Uncial (1943). He worked in Italy and later moved to the United States to become a professor of art at Wells College, where he designed the Uncial typeface.
Jan van Krimpen (1892-1957)
- van Krimpen was one of the most outstanding book typesetters of the 20th century. His representative work is Lutetia, designed for the Enschedéen Zonen printing house in the Netherlands. Other works include Cancelleresca Bastarda, Romanée, Romulus, etc.
Georg Trump (1895-1985)
- Trump was a type designer and graphic design teacher, mainly associated with the Webeifoundry in Germany. He designed the typefaces Trump Mediaeval, City, Delphin, etc.
Charles Peignot (1897-1983)
- As the director of the Deberny & Peignot printing house, Peignot participated in the creation of many new typefaces and promoted the protection of typeface copyrights. He also collaborated with poster artist A.M. Cassandre to design the Peignot typeface.
- Middleton was the type supervisor of the Ludlow Company printing house. He devoted almost his entire life to the company and created nearly 100 typefaces, including Radiant and Stellar.
These figures have made great contributions to type design, typographic history, and type conservation, and their work and influence are still used in modern typography and design today.
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