information design _FINAL PROJECT

on
Week 6 - Week 10


 23May  2025 - 18June2025

QIULIHUA/0365036

information design / Bachelor of Design (Honours)in Creative Media

FINAL PROJECT  ——information design


INSTRUCTION

final project 

DESCRIPTION: 
Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:

1. Creating awareness (such as Global Warming, Recycle, etc.)

2. Explaining a process (such as "how to" video)

3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)

Any time based media and software using photography, vector imagery.

Design Considerations:
  •  Organization Principles – LATCH and Content Organization
  • Aesthetic Principles – Animation principles
  •  Cognitive Principles – Principles of visualization

Output Expectation:
The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:
  • Show causality
  • Multivariate graphics and visuals
  •  Integrate word number and images
  •  Content count
  • Within eyesight
  • Use multiple charts
  •  Do not de-quantify

1.Work Progress
My group and I were tasked with choosing a topic and presenting it within a week
My group members for this final project are listed below.Over the next few weeks, we will work together

FLIP TEAM 7:
  1. GAO YUANYI  0373945 (Group Leader / Me)
  2. WANG ZIXUAN 0373447
  3. QIU LIHUA 0365036

Topic Studies:
  • GAO YUANYI 0373945
Script:
  • GAO YUANYI 0373945
Storyboard:
  • GAO YUANYI 0373945
  • WANG ZIXUAN 0373447
  • QIU LIHUA 0365036

Illustration & Animation:

00:00-00:24  GAO YUANYI 0373945
00:25-01:04  QIU LIHUA 0365036
01:05-01:51  WANG ZIXUAN 0373447

Voice & Video Editing:

GAO YUANYI 0373945
2. Topic Selection
We decided to choose the theme of this exercise, "Fast Fashion", and "The Impact of Fast Fashion on the Environment" as the title of our exercise.

Click HERE


 3.Visual References
In order to reflect the simple and atmospheric design style, we looked for a lot of simple cartoon clip art or minimalist aesthetics. This approach not only allows our illustration team to be consistent, but also cultivates our cohesive creative direction. In addition, we also looked for various fast fashion video references, and some of the data and styles extracted from them can better help us improve the storyboard and script to ensure a seamless and engaging presentation.

Fig 1.0 Moodboard & References



Fig 1.1 Video References

4. Storyboard and Script



5. Animation in Canva
We animated according to our assigned storyboards
Click HERE


Fig 1.2 animation process


Final Compilation:



This infographic video animation effectively applies the LATCH principle in its visual storytelling.

  •  L – Location
The video points out that fast fashion is a global problem.

Using “discarded worldwide each year” highlights its worldwide environmental impact.

Highlights the impact of global consumer behavior and the geographic distribution of discarded clothing.

Visualization: Use a world map to show the concentration of clothing waste.

  • A – Alphabet
The video does not use alphabetical order (such as brand or country alphabetical order).

Optional: If you want to expand, you can categorize “fast fashion brands” or “pollution types” in alphabetical order (Zara, Uniqlo, etc).

  •  T – Time
The video shows the life cycle of clothing:

“only worn 7 times”

“discarded each year”

Visualization: A timeline shows the “clothing life cycle” (design → production → sales → discard) and emphasizes its transience.

  •  C – Category
Clearly divided into two categories:

Fast fashion system: Design → Production → Retail → Discard

Sustainable options: Sustainable Options vs Traditional Production

 Visualization: Comparison chart or column layout (fast fashion vs sustainable)

  •  H – Hierarchy
Show a clear cause-effect/structure hierarchy:

  • Consumer choice

  • Frequency of use

  • Disposal results

  • Environmental impact

  • Sustainable solution

 Visualization: Pyramid structure or flow chart, highlighting the value of “choices affect the future”
REFLECTION
Completing the information animation on the theme of fast fashion with the group is more like a collaborative experiment of "disassembling complex issues with visual language". From the initial daze of scattered information such as "the environmental impact of fast fashion" and "the dark side of the production chain", to the final watching the clothes in the animation gradually decompose from "bright and beautiful" to "plastic garbage", the collision and running-in of each division of labor link gave me a new understanding of "team creation" and "information transmission". ​
Our division of labor is very clear: someone is responsible for script writing (sorting out the core data of fast fashion, such as "water consumption of a T-shirt" and "proportion of textile waste"), someone is responsible for visual design (determining the animation style - using flat illustrations to reflect the "clarity of information"), someone is responsible for the animation rhythm (controlling the dwell time of each knowledge point), and I am mainly responsible for converting the text script into a "storyboard".
The significance of group division of labor is not only to "complete the task efficiently", but also to let the work jump out of the limitations of personal cognition through the collision of different roles. The magic of information animation lies in transforming complex issues into “pictures that everyone can touch” - just like the sentence we added at the end of the animation: "Every piece of clothing in your closet is a story about choice." This sentence is not the idea of one person, but the common growth of the entire group from "delivering information" to "delivering thinking" through division of labor and cooperation.









































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