DIGITAL PHOTOGRAPHY AND IMAGING - Week 6

June 5 ,2024

5.6.2024( WEEK 5)

Group 4

QIULIHUA/0365036

Digital Photography & Imaging/Bachelor of Design (Honours)in Creative Media

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LECTURE 

POSTER DESIGN

introudction：

• The principles of design are the rules a designer must follow to create an effective and attractive composition. 
• The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
• A design doesn’t have to strictly follow these rules to be “good.” 

The 7 principles of poster design

1.EMPHASIS

Fig 1.0 EMPHASIS

The principles of design are the rules a designer must follow to create an effective and attractive composition.

2. Balance and alignment

fig 1.1 Balance and alignment

The principles of design are the rules a designer must follow to create an effective and attractive composition. 

3.CONTRAST

Fig 1.2 CONTRAST

Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.

4. REPETITION

fig 1.3 REPETITION

Repetition can unify and enhance the design.

5. PROPORTION

fig 1.4 PROPORTION

Proportion is the visual size and weight of elements in a composition and how they relate to each other. It often helps to approach your design in sections, instead of as a whole.

6. PROPORTION

fig 1.5 PROPORTION

Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience. 

7.WHITE SPACE

fig 1.6 WHITE SPACE

White space (or negative space) is the only one that specifically deals with what you don’t add. White space is exactly that—the empty page around the elements in your composition. 

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INSTRUCTIONS

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PROJECT 1B - PART 2: Recoloring Black and White 

EXERCISE 1:

Recoloring Black & White

I did Recoloring Black & White Exercise following the tutorial video.

 fig2.2 EXERCISE1

 fig2.3 EXERCISE1 process

 fig2.4 EXERCISE2

 fig2.4 EXERCISE2 process

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FEEDBACK

The recolouring process was fun and taught me a lot about Photoshop.

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REFLECTION

In this lesson I learned how to create masks and use selective areas for further keying and how to colourise black and white images.